Today’s Express store, in North Queen Street, Belfast, has won the first of twelve £1,000 prizes with Boost Drinks as part of their latest marketing initiative.

Today’s Group symbol retailers John and Suzanne Bassett were presented with the prize on October 20 by the Boost Drinks team and founder Simon Gray.

Boost Drinks launched the on-pack promotion to drive sales of its 500ml PET bottles in September. The campaign targets both consumers and retailers with a total of £25,000 worth of prizes including cash and vouchers.

Each retailer who returns their promotional pack token is entered into the weekly £1,000 prize draw starting from September 29 and running until  December 15.