The Trick & Mix Party Pack is the latest launch from Kervan Gida’s Bebeto confectionery brand. The 750g bag contains a mix of sweets made with no artificial colours, plus a scoop for the sweets, 20 ‘trick or treat’ paper bags and stickers (rrp: £5). The Halal-certified mega pack is available to independent retailers via the distributor Bramble Foods.
Stuart Johnston, managing director, Kervan Gida UK Ltd, said: “Bebeto champions ‘life is for enjoying the little things’ and we hope with this new giant Halloween party pack, we can provide moments of happiness for the whole family. We’re confident this stand-out pack will enhance independent retailers’ Halloween offering, providing both retailer and shopper with an excellent value product that’s not to be missed.”
The Halloween NPD announcement comes hot on the heels of Bebeto’s six-figure ‘Everything’s Bebetter with Bebeto’ campaign that has taken the brand into homes across London and surrounding counties with its first ever UK TV ad. The significant six-figure investment is part of a nationwide marketing campaign, including out-of-home advertising, PR, social media marketing and consumer sampling.
The confectionery brand is on a mission to significantly boost brand awareness and market share in the UK and Kervan Gida claims that sales have already jumped +38% in the last year.
Johnston concludes: “Bebeto was established here in the UK in 2015, and the UK business has achieved year-on-year growth for the past five years. Having doubled UK turnover every two years since the UK office launched, our vision is to drive the Bebeto brand to become one of the top five sugar confectionery brands worldwide by 2023. A stream of exciting product innovation, new listings and multi-platform campaigns are hugely exciting steps in our journey.”