To celebrate the release of Ghostbusters: Afterlife, Walkers Snacks is offering Halloween shoppers the opportunity to win prizes every hour via an on-pack promotion. Running from 1 October to 30 November, the promotion features a prize pool including VIP screenings of Ghostbusters: Afterlife, Sony gadgets, or the grand prize – a trip for two to New York.
Last Halloween, sales of salty snacks were 7% higher than the rest of the year, according to Nielsen data. It is hoped launching the on pack promotion in association with Ghostbusters: Afterlife will certainly evoke nostalgia amongst parents and place Walkers front and centre for those looking for a Halloween snack.
Portfolio lead for Walkers Snacks at PepsiCo Will Robinson said: “The collaboration between Walkers and Ghostbusters: Afterlife is the perfect treat for Halloween. With eye-catching imagery from the film across the packs, they’re sure to jump out at shoppers. As a key occasion for retailers to tap into, we’re also driving further awareness of the promotion in-store, with a range of POS materials and displays to create further visibility. They’re sure to help retailers drive savoury snack sales during the run-up to Halloween.”