Batchelors aims to drive incremental sales with the addition of new products, Batchelors Mugfull and strengthened Deli Box range.

Batchelors Mugfull is a new limited edition Super Noodles variant containing rice, noodles or pasta. The brand is also simultaneously unveiling improved recipes across its existing Deli Box line-up range, including the addition of new limited edition Steak and Ale Pie flavoured super noodles.

Batchelors Deli Box will remain with an rrp of £1.19, Batchelors Mugfull will carry an rrp of 80p, with an offer of three packets for £2, and Batchelors limited edition Steak & Ale Pie Super Noodles will carry an rrp of 81p.