Delice de France is to help retailers seize opportunities within the food to go market by making its debut in the chilled category with a new proposition.
Its new modular concept provides complete merchandising solutions for ambient bakery, chilled displays, hot food units and a premium coffee offer, it says, all under a fully branded fascia.
At the heart of the offer is a significant expansion into chilled food. This includes eight sandwiches, three salads and a range of seven heat-to-eat products including paninis, toasties and wraps, with vegan and vegetarian options available.
Each product has a minimum shelf life of four days, helping outlets reduce the chance of food waste.
Customers can place their chilled orders - either alongside their usual frozen bakery or independently - via the company’s webshop. Chilled orders operate on a day-one-for-day-three delivery lead time, with a 12pm cut-off.
Outlets have the flexibility to either sell the chilled products as part of their existing displays or as part of the Delice to Go concept. This takes a category-managed approach to product ranging, with a range of sweet bakery lines such as morning goods, sweet treats for lunch, and cookies, wrapped cake bars and muffins.
Thierry Cacaly, CEO, said: “Retailers and hospitality outlets can now rely on us to cover every element of their food-to-go offering with trusted, quality products that are the proven bestselling varieties within their segments.
“With products designed to tap into leisure occasions and appeal to shoppers on the go, outlets can have the confidence our new proposition offers something for every one of their customers.”
Delice to Go has a 12-week installation timeline from order to outlet launch. Based on requirements, Delice de France estimates partner outlets could turnover approximately £200k a year.
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