Pie brand Pukka is helping retailers tap into peak seasonal demand for savoury pastries with its boldest NPD launch period to date.
The five new recipes, which start rolling out this month, are part of Pukka’s ongoing mission to drive excitement into the category, driving penetration and growth, with full-on flavour.
The autumn 2025 line-up includes a Hog Roast Slice, Thai Red Chicken Curry Parcel, Creamed Pepper Steak Pie, Big One Minced Beef & Onion Pie and a Festive Pie.
Pukka’s CEO, Isaac Fisher, said: “We’re constantly looking for new ways to innovate and drive excitement within the category, and this autumn, we’re catering to loyal fans with unique twists on classic winter warmers, while attracting new customers with fusion flavours and limited-edition launches.
“With five new launches, there really is a Pukka for everyone, everywhere, reinforcing our position as the nation’s favourite.”
With the five new launches rolling out this autumn, backed by an ongoing TV campaign, strong investment in PR and fresh social content, demand for Pukka will soar – driving growth for the brand and the category by bringing in new shoppers and giving existing fans even more reasons to buy.
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