Babybel has added Babybel Plus, the brand’s first ever functional cheese snack line designed specifically for the food-to-go category.
Babybel Plus launches with two variants, Babybel + Vitamins and Babybel + Live Cultures, catering to consumer demand for healthier grab and go snack options in two-pack portions. Both variants have an rrp of £1.
Both Babybel Plus variants are rich in protein and calcium, free from additives, colours, flavours and preservatives, like Babybel Original, whilst Babybel + Live Cultures is enriched with a billion active Lactobacillus (LGG®), Babybel + Vitamins is rich in Vitamin B12 which, as part of a varied and balanced diet and health lifestyle, contributes to the normal function of the immune system.
Senior brand manager at Babybel Emily Galazka said: “Babybel is a beacon brand with 26% household penetration and 650 Mini Babybel unzipped, eaten and enjoyed every minute in the UK. The launch of Babybel Plus will build on the established reputation of Babybel as a natural portion-controlled snack, by providing additional functional health benefits that cater to consumers’ elevated interest in healthy and immune-system-contributing snacks. Available in convenient packs of two, Babybel Plus is the perfect grab and go snack for consumers looking for healthier options.”
Babybel has also announced that it is again supporting major UK charity Comic Relief’s Red Nose Day, marking the continuation of their established 20-year relationship.
The partnership will see Babybel donating 5p to Comic Relief’s Red Nose Day campaign for every limited-edition promotional pack sold.
The limited-edition promotional packs are filled with Babybel cheese wrappers in an array of fun illustrated eye designs. Babybel will be encouraging consumers to say “cheese” and upload a funny face posing with their Babybel cheeses on Instagram, Facebook or Twitter. For each post shared using the dedicated hashtag #FunnyFaces, Babybel will donate a further £1 to Comic Relief, up to a maximum of £10,000.