Kerry Foods brand Attack A Snak is partnering with Merlin Entertainments, following the success of its first partnership last year.
An on-pack promotion, running across the brand’s entire portfolio, offers consumers half price entry to Merlin attractions including Thorpe Park Resort and Chessington World of Adventures Resort.
As part of this year’s partnership, Attack A Snak is sponsoring Thorpe Park’s newest inflatable attraction: ‘BounceZilla’, open from now until 8 September.
The evolution of the partnership and increased marketing investment, which has doubled since 2018, will see the on-pack promotion run across eight million packs for four months.
Merlin Entertainments tickets can be redeemed until 4 November at Chessington World of Adventures Resort and 18 October 2019 at Thorpe Park Resort. Some exclusions apply.
Steph Scott, brand manager at Kerry Foods, said: “With the continued popularity of our Attack A Snak range we’re looking at more opportunities and ways in which we can engage with our core audience. Thorpe Park is one of the UK’s top visitor attractions and we’re confident this partnership will help to further strengthen the message behind our brand which is one of individuality and independence.
“The on-pack promotion, combined with the proven success of the product, makes Attack A Snak a must-stock product for retailers over the summer months.”