Allied Bakeries has extended the Allinson range with two new products.

High Fibre White 800g (rrp: £1.59) looks and tastes like white bread but contains the same amount of fibre as wholemeal bread. High Fibre and Wholemeal Rolls are available in packs of four (rrp: £1) and are stamped before baking to make them easy to tear apart.

The new products will be supported by a £1m advertising campaign which includes Allinson’s first TV advertising in 10 years. The entire range will also undergo a pack redesign to give it a more modern look.

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