Smint is adding a new £1 PMP format to one of its best-selling mint packs.

Eager to tap further into the impulse spend, Smint’s new £1 packs are designed especially to be as striking as possible, featuring a yellow £1 rrp flash on its pack foil and a new restyled pack design.

Perfetti Van Melle product manager Shankar Iyer said: “We’re really excited to introduce a new addition to our Smint portfolio with a new refreshed look featuring the iconic triangular mint. PMPs give shoppers a renewed sense of trust in the brand, and it’s a great way for us to expand our audience as well as ensure shoppers are returning to Smint time and time again.”