All Perfetti Van Melle articles – Page 2
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Product NewsPerfetti launches £1.5m Mentos Pure Fresh Gum campaign
The brand will feature on radio, VOD, YouTube and TikTok
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Product NewsFruittella reveals Curiosities natural jellies
The Antarctic-a and marine life-themed sweets are aimed at 4-12 year olds
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Product NewsPerfetti Van Melle reveals functional Mentos Gum and Smint sweets
The products are set to appeal to consumers who take a more holistic approach to healthcare
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Product NewsPerfetti puts Mentos Pure Fresh Gum in a paper bottle
The firm claims it is the first paper bottle in the confectionery industry
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Product NewsPerfetti Van Melle invests £1m in Halloween campaigns for Fruittella and Chupa Chups
Perfetti Van Melle is investing £1m in Halloween marketing campaigns for two of its leading brands - Fruittella and Chupa Chups
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Products In DepthSeven things you need to know about Halloween
Creep it real this spookfest by taking note of all the latest ghostly goings on
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Product NewsFruittella reveals Halloween Hotel audio campaign
Fruit chew brand Fruittella is gearing up for spooky season
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Products In DepthEight things you need to know about Sugar Confectionery
Track all the trends that can help you hit your customers’ sweet spots
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Product NewsPerfetti boosts Fruittella Summer Fruits packs with blackberry
The confectioner has added a blackberry flavour to Summer Fruits sticks and sharing bags
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Product NewsPVM unveils retailer loyalty scheme with £100,000 giveaway.
By following Perfetti Van Melle’s merchandising advice retailers can earn points and win prizes
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Product NewsPerfetti Van Melle launches new ‘Mix of Minis’ range
The individually wrapped pieces are available in Fruittella, Mentos and Chupa Chups varities.
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Product NewsNew Pure Fresh lines added to Mentos range
Mentos has launched two new Pure Fresh gum products: a Bubblefresh bottle and a Cherry roll.
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Product NewsSmint aims to revive refreshment category with Fresh creative
The micro mints brand is back on screens this month.
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Products In DepthSix things you need to know about Christmas confectionery
Despite the rule of six restricting get togethers, retailers and suppliers are confident that sales over the festive season will remain sweet.
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Product NewsPerfetti Van Melle presents Mentos Candy Cane sweets
The limited edition Christmas-themed Mentos rolls contain 14 printed sweets.
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Products In DepthSeven things you need to know about Halloween
Spooky season in its latest guise may have some quivering in fear, but if anyone can adapt to the creepy coronavirus curveball, it’s most definitely the convenience channel.
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Product NewsPerfetti freshens up mints and gums with NPD and new campaigns
Mentos is breathing life into the category with Xtra Strong mints and sugar-free PureFresh gum in a single format.
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