Fruit-tella range goes vegan

Fruit-tella’s chews have been reformulated to a fully vegan recipe.

Strawberry Mix Chews, Fruit-tella Duo Stix, and Fruit-tella Berries & Cherries are all switching to a vegan recipe. The chews will still contain real fruit juice and be made with all-natural colourings and flavours. The reformulation will be supported with targeted social media, an influencer campaign and targeted sampling.

Senior brand manager at Fruit-tella, Lauren Potter, said: “Fruit-tella has been synonymous with the highest quality sweets since 1931. We are delighted that those who favour a plant-based diet can now join in the fruity fun too.

“We have worked hard to perfect a vegan recipe that replicates the taste and texture of our beloved chews, and we are certain that the new formulation will be a surefire hit with existing consumers and new shoppers alike. We look forward to welcoming some more fans to the Fruit-tella family!’