Sainsbury’s has partnered with Unilever to launch branded ice cream parlours at a number of its stores.
The tie-up will enable London customers in Balham, Wandsworth and Clapham Common to scoop up some Ben & Jerry’s, while shoppers in Bishop Stortford and Walton-on-Thames can dig in to Carte D’or.
Sainsbury’s said the trial was “the first time in-store ice cream parlours have opened in a UK supermarket and demonstrates Sainsbury’s commitment to offer customers a distinct and differentiated choice of quality food for every occasion”.
Customers can create their own ice cream combinations, with a range of flavours, toppings and sauces available.
Ben and Jerry’s prices start from £3 for one scoop to £6.50 for a hand-packed pint of ice cream, where customers can create their own tub using up to four flavours.
“The in-store ice cream parlours further strengthen Sainsbury’s mission to innovate in its stores to bring customers a wide and convenient choice of quality products and premium brands for every occasion,” Nicola Goodall, Sainsbury’s proposition manager said.
Over the last year, Sainsbury’s has introduced Sushi Gourmet counters, Patisserie Valerie cakes, a Crussh juice counter and a Zizzi pizza counter to its stores.