OurCoop unveils MediaCoop platform to ‘connect products and people’

The newly christened OurCoop group has announced the launch of a platform aiming to link up products, people and even moments, it said.

The group unveiled MediaCoop today (9 February), descried as a partner proposition designed to “connect product awareness with real category demand across a truly national, multi-business co-operative estate.”

Formed through the coming together of Central Co-op, Midcounties Co-operative and Chelmsford Star, OurCoop now represents nearly £2bn in annual sales, over a million members and around 13,000 colleagues, serving communities through businesses “built around everyday life and the moments that matter most,” it said.

Created in partnership with GIG Retail, MediaCoop gives brands, suppliers and partners a single, joined-up way to engage customers across that family, starting with over 500 FoodCoop stores.

MediaCoop connects the commercial opportunity of a family of businesses, “enabling partners to show up in the right places at the right moments, in ways that feel relevant, useful and genuinely helpful to customers.”

Opportunities range from in-store environments and digital touchpoints to community-led activations such as bike repair stations, early years settings, customer facilities, events and app-based engagement.

MediaCoop aims to use data and insight to match products with the right audiences, locations and moments. Activity will be shaped around both micro and macro seasonal opportunities and cultural events, including a major focus on the summer of sport in 2026, alongside family life, wellbeing and everyday needs.

Debbie Robinson (left), CEO of OurCoop, said: “MediaCoop is one of the most exciting opportunities we can offer as a new society, because it brings together two things we’re known for - our scale and the trust we earn in communities.

“It’s not just about space or screens, but connecting product awareness with real customer needs. Our ambition is to move quickly, stay flexible and work closely with partners to deliver activity that drives commercial results while creating long-term shared value.”

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