PML innovates with its new Iqos Iluma I One

Philip Morris Limited (PML), has announced the launch of the latest innovation from the Iqos range of heat-not-burn devices, named Iluma I One.

The series uses the bladeless Smartcore Induction System to heat and deliver tobacco taste and satisfaction, but with 95% less harmful chemicals compared to cigarettes.

The new I One device delivers a “clean, seamless and satisfying experience” with four new advanced features designed for more flexibility so users can “own their moment,” PML said.

The new device benefits from a touch screen, autostart and Flex Puff, which allows the system to adapt to a user’s pace.

There are now three devices in the I range - I, I Prime and the new I One.

The new device works with the Terea tobacco sticks, including new Pearls range, which caters to the high demand among adult smokers and nicotine users for smoke-free, capsulated tobacco products.

Baris Ozcan, director of smoke-free products for PML, said: “Since we launched the device in the UK in September 2023, Iqos Iluma has been a game-changer in our mission to build a smoke-free future.

“As part of our continued pipeline of industry leading, smoke-free innovation, the enhanced features are set to drive this success further, providing users with greater satisfaction and a greater chance of switching away from cigarettes for good.”

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