Co-op Group opens store on Coronation Street set

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The Co-operative group has opened a new store on TV programme Coronation Street, following a lucrative product placement deal.

The new food store launched alongside a branch of Costa Coffee and will appear on screens this Friday (April 27) as part of an extended set for the ITV soap.

As well as the shop fronts, branded material such as posters, bags and coffee cups will also feature in scenes of Coronation Street.

Co-op’s customer director Alison Jones said: “Our partnership with ITV has been an exciting time for the whole team and we are delighted to officially unveil our Weatherfield Co-op store.

“Coronation Street is all about community life and the Co-op is a retailer at the heart of local life and being close to the customer and we are delighted to be able to serve the residents of this iconic street.”

ITV sales director Mark Trinder said: “This is the biggest product placement partnership ever on British TV and I’m really excited for it to be unveiled on screen to viewers as part of Coronation Street’s new set extension.

“The storefronts look incredible thanks to the work of both Costa and Co-op and Coronation Street’s fantastic design and production teams.”

Readers' comments (3)

  • What are the opening times?

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  • I am most concerned that long-term street stalwarts D&S Alahan's and Roy's Rolls will be unable to compete with these imported corporate giants. Both proprietors have lost their partners in recent years and I fear for their sanity and well-being if locals shun loyalty and favour the new easy options in town. Let's face it, both Roy and Dev already display signs of being unbalanced on occasions, and I would hate this additional stress to tip them over the edge.

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  • I do worry about Dev. He appears to be a massively successful businessman with no visible means of support.

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  • Weatherfield Co-op Coronation Street
  • Co-op Coronation Street
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