Booker, the UK's largest cash & carry operator, has cut the cost of more than 300 products in a new pricing initiative.
As part of its turnaround strategy, called Choice Up, Prices Down and Better Service, it has introduced Booker Price Rollback, which it claims will ensure retailers have permanently low prices on everyday products. Booker's director of retail and Premier development Steve Fox said: "Booker is committed to increasing choice, lowering prices and improving service to its customers. Price Rollback reduces prices permanently and, coupled with the improvements on our Booker Specials promotions, we have made cuts to help customers increase their profits."
He added that this was a multi-million pound investment covering all key categories.