Noisy Snacks is hoping to be a bigger noise in the snacks market with a new range of vegan-friendly corn and bean pouches.
The recyclable 45g pouches of toasted corn and bean snacks come pre-mixed with extra flavouring that requires a vigorous ‘Shake it, to Wake it’ to coat the snacks with flavour and create “a sensory-awakening experience”.
Noisy Snacks founder Noel Allen said: “We have spent the past year extensively testing our new range on customers all over the UK. People love our enhanced flavours which have double the impact of regular snacks, and they also love our noisy ‘Shake it, to Wake it’ mechanic.
“Noise is our key product differentiator, however meeting and exceeding customer expectations on taste, feel, and smell are key components to our success in creating a memorable customer experience using all five senses.”
The brand will also be investing in a social media campaign with a consumer interaction mechanic to drive mass friend-to-friend sampling.
The high fibre, high protein range (45g, rrp £1-£1.29) comprises:
- Noisy Corn Hot Wings Pouch
- Noisy Corn Red Curry and Coconut Pouch
- Noisy Corn Jamaican Jerky Pouch
- Noisy Bean Chips Beef Brisket Pouch
- Noisy Bean Chips Pulled Pork Pouch
- Noisy Bean Chips Hot Spicy Salsa Pouch