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61 different lines from major brands feature in the latest price promotion across One Stop’s entire estate.

One Stop has just launched a new Prices Kept Low campaign across its entire company and franchise estate.

The move will see it cut prices on 37 everyday lines, while holding a further 24 at their existing low prices.

The campaign sees reductions of up to 17%, with almost 40% of the range priced below £1 as a result.

The 61-line range spans grocery, bakery, snacks and non-food essentials, combining One Stop’s own label products with leading brands including Warburtons, Kellogg’s, Nescafé, Cadbury, Huggies, Fairy, Alberto Balsam, Wall’s, Branston and Hartley’s.

Key price cuts include 1kg granulated sugar packs reduced from £1.20 to £1.09, One Stop’s own label 420g Baked Beans down from 45p to 40p and 450g packs of Kellogg’s Corn Flakes now reduced from £2.65 to £2.45.

POS package

The Prices Kept Low promotion is supported by a full POS package across the estate, with external banners, window posters, hanging signs, shelf barkers and shelf flags.

Ten hero lines, including Warburton Toasties, One Stop’s baked beans, tea bags, toilet tissue and sugar and Kellogg’s Corn Flakes will lead on external banners to drive footfall from the street, while shelf flags will highlight all 61 products at fixture.

Nigel Prendergast, head of customer marketing and business support at One Stop, said: “In our latest campaign we’ve really concentrated on products our customers buy the most, with 61 lines either cut or held at their existing low prices across our entire estate, providing a strong value message for our franchise partners too!

“Convenience shoppers want to know they can get everyday essentials at a competitive price close to home and our Prices Kept Low campaign does exactly what it says. With the campaign visible at every touch point in store, from the street to the shelf, it will certainly stand out.”

Whole day

James Renshaw, head of product, added: “We’ve looked at what’s important to our customers across the whole day for this range, from Corn Flakes and a coffee in the morning to beans on toast or a pasta bake for tea.

“Mixing our own label lines with brands that shoppers trust means customers can put together everyday meals for less, without compromising on quality.”

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