Snacking start-up A Kind Mind Ltd has launched Lion’s Brain, a first-of-its-kind premium hand-cooked crisp range infused with Lion’s Mane mushroom extract and added zinc.
Manufactured in the UK in partnership with artisan producer Savoursmiths, the new crisps are hand-cooked using premium potatoes and feature an 8% seasoning inclusion rate to “ensure uncompromised, restaurant-quality flavour delivery”.
The range debuts with three trending flavours: Wild Mushroom & Black Garlic (; Shiitake Mushroom & Truffle Salt and Raclette Cheese & Shallot, available in a 40g Impulse Single Bag (RRP: £1.50) and a 150g Sharing Bag (RRP: £3.75).
Lion’s Brain is launching initially across UK independent retail, wholesale, fine food, hospitality, direct-to-consumer (D2C), and e-commerce channels.
Ian Harman, founder of A Kind Mind Ltd. said: “Shoppers are increasingly thoughtful about the products they buy, but taste and enjoyment remain absolute non-negotiables in savoury snacking. We’ve spent a considerable amount of time perfecting the recipes, ensuring full regulatory compliance, and creating a proposition that offers genuine differentiation for stockists. Seeing the first finished packs come off the line marks a major milestone for us as we begin opening up trade conversations.”
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