Protein bar brand Grenade recently took over the One Stop Packmoor store in Stoke on Trent, offering consumers the opportunity to trial its new Soft Core range.
With a Grenade-branded truck, interactive games and a DJ, the event looked to “drive excitement for the newly launched Soft Core range,” the brand said.
One Stop Packmoor owner, Dee Sedani, added: “The day brought a real buzz to the store and gave us a chance to connect with our community while introducing them to the new range. Store takeovers like this are a great way to get people excited about what’s new.”
Grenade’s Soft Core protein bars combine a soft dough core with a gooey centre and a thick chocolate outer later, delivering “all the indulgence of a treat while packing 15g of protein and less than 2g of sugar per bar,” the supplier said.
The new range follows on from the success of Grenade’s Creme Egg Soft Core bar, which launched as a limited edition for Easter this year,
Retailers are advised to contact their local rep if they’ ae interested in hosting a store takeover of their own.
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