McCoy’s is hoping to reward customers for the third year in a row with the return of its ‘Win Gold’ on-pack promotion.
The competition gives shoppers the chance to win £10,000 instantly if they discover one of 10 golden crisps / chips in McCoy’s price-marked packs (PMP), grab bags or sharing packs.
This year’s ‘Win Gold’ promotion gives customers twice as many chances to win as previous years. The campaign aims to drive rate of sales for independent retailers and will be supported by in-store shopper and display activation across convenience and impulse, along with social and digital media activity.
Alongside the shopper opportunity to win, McCoy’s is rewarding retailers with a £1,000 donation to support a charity of their choice for every winning pack sold in their store.
Claire Cooper, brand manager at McCoy’s, said: “Customers expect big, full-on flavours from McCoy’s so we wanted to enhance that experience even further by bringing them more excitement every time they chose a McCoy’s Grab Bag or pack of McCoy’s Chips. As one of the most successful brands under the KP Snacks portfolio, the competition has proved highly successful over the last two years and rewards loyal McCoy’s consumers as well as galvanising the rate of sales for retailers.”
The ’Win Gold’ promotion will run until the end of June across all McCoy’s 47.5g grab bags, 70g £1 PMPs, and McCoy’s Chips 130g sharing packs (available in sea salt, salt & vinegar and curry sauce flavours).