KP Snacks is running a new McCoy’s promotion offering consumers the chance to win a trip to Rio for the summer of sport.

Featuring on McCoy’s handypacks, multipacks and pricemarked packs, the competition gives consumers the opportunity to nominate their local pub and have it recreated in Rio. There will also be 15 pairs of tickets to the McCoy’s Rio pub up for grabs as well as 10,000 exclusive McCoy’s trophy glasses to be won instantly.

The campaign, fronted by celebrity landlord Al Murray, will be supported by a £1m marketing spend including a media partnership with The Sun and social media activity.

Topics