Kettle Chips is running its first on-pack promotion for its core 150g sharing range, to tie in with an autumn press advertising campaign.
Consumers are being given a chance to win a handmade kitchen as well as thousands of instant-win prizes. Shoppers simply go online to enter a unique code printed on each promotional pack to be included in a draw or find out if they have won kitchen-related prizes.
The promotion will run across the top five flavours on a total of 10 million bags. A series of press ads run alongside the giveaway.