Booker has extended its Classic ice cream range with four new priced marked products.
In addition to a multi-pack of eight Mini Classic ice-creams, there are also three new hand held ice products - Classic Almond, Classic Tropical and a Choc Vanilla ice-cream cone.
All of the products are price-marked to highlight their value, with the multi-pack retailing at £2 and all of the hand held ice-creams at 60p.
“The new and exclusive ice-creams will bring new shoppers to the category and will increase sales for our customers,” said Steve Fox, sales director for Retail. “We have ensured these products offer great quality as they feature real Belgium chocolate and tropical fruit puree,” he added.
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