for another extraordinarily dry and hot summer. So any stocks you are so far stuck with will soon turn into liquid gold.
And my 'insider' knowledge (woo, I don't get this very often) informs me that demand for bottled water will more than double (60%) when temperatures rise above 24°C compared with a rise of only 34% for other soft drinks.
Water is a much-in-demand commodity for obvious reasons (life, for example) and, as a product, it is a rising success. Sales of bottled water rose by 5.8% last year to more than 2.2 billion litres and to an overall value of £1.68bn (up 7.4%).
The information office dedicated to promoting the stuff is urging retailers to stock up. But I seem to recall in the past that independents have tried in vain to get their hands on such commodities when the temperatures - and sales - soar.