Do you know your RDTs from your SDTs? I’ve had a press release telling me that the Press Distribution Charter (PDC) sets out the minimum service standards that a retailer can expect from the supply chain and offers solutions when things go wrong.

It says: “Every retailer should receive on time delivery of newspapers and magazines for the day of sale.”

It also says the PDC provides that “the wholesaler will deliver all titles and their appropriate sections, no later than the Retailer Delivery Time (RDT) or Scheduled Delivery Time (SDT), for the day of sale.”

In case you don’t know the difference, the RDT is the time agreed by your wholesaler and yourself as the latest time by which it is operationally feasible for the retailer to receive his newspaper delivery, and an SDT is the time given to a retailer where an RDT could not be agreed. The SDT is the time by which the wholesaler is able to deliver to the retailer, based on current arrival times to the wholesale house.

And the point? It says here: “The wholesaler will only ever be deemed to be late if it fails to deliver by the RDT or SDT, therefore it is essential for every retailer to be aware of their SDT or RDT.”

Every retail outlet will have received its RDT or SDT in writing sometime in the past, but if a retailer is unaware of his RDT/SDT, “he should request the same from his wholesaler immediately”.

Apparently, News UK has started to print RDTs and SDTs on its paperwork, so hopefully the rest will follow suit.