The future’s bright for Nestlé Confectionery and its Aero Orange Bubbles sharing bag. The launch follows the success of Aero Orange Block, which hit shelves last January and is now worth £4m. The sharing bag category is now worth £346m in the convenience channel, up 6% year on year, and 40% of all sales are chocolate sharing bags, worth £134m. The total Aero brand is also seeing growth.
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