Scotmid has announced Alzheimer Scotland as its new charity partner for 2025/26.
The society has pledged to raise vital funds and raise awareness of dementia prevention across the communities it serves.
As part of the partnership, Alzheimer Scotland has invested in a giant walk-through inflatable brain named Babs the Brain, in honour of actress Dame Barbara Windsor, who died of Alzheimer’s disease in 2020.
Babs will embark on a ‘Big Brain Tour’ across Scotmid communities, featuring interactive activities that demonstrate how different parts of the brain function.
Visitors will be invited to make a personal pledge to support their own brain health.
Up to 45% of dementia cases worldwide may be preventable through simple lifestyle changes, and the tour aims to put that message into action, according to the charity.
The partnership was officially launched at Scotmid’s head office in Newbridge, Edinburgh, where colleagues and pupils from Hillwood Primary School were the first to explore Babs the Brain. Dame Barbara Windsor’s widower, Scott Mitchell, attended the event to give his support.
Funds raised through the partnership will also support Alzheimer Scotland’s ‘STARS: My Amazing Brain’, a school programme for children aged 8 to 12 that promotes brain health and helps prevent dementia.
Commenting on the partnership, Scotmid’s chief executive Karen Scott said: “We’re truly delighted to join forces with Alzheimer Scotland. This partnership isn’t just about fundraising – it’s about coming together with our communities to create real, positive change. By working hand in hand, we hope to make a meaningful difference in the lives of those affected by dementia across Scotland.”
Henry Simmons, Alzheimer Scotland’s chief executive, said: “Alzheimer Scotland is delighted to be embarking on this charity partnership with Scotmid. We see this as the start of a shared mission to empower people of all ages to protect their brain health, reduce their risk of dementia, and help make sure that nobody faces dementia alone.
“This partnership gives us a unique opportunity to expand the work we do by finding creative ways to empower communities across Scotland, northern England and Northern Ireland to look after their brain health.
“Not only will we raise vital funds, we will also leave a lasting legacy beyond this partnership of healthier habits, stronger connections, and better awareness of dementia prevention.”
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