Indie retailer Jay Karavadra has reported a 50% boost in weekly sales after switching fascia from Best-One to Go Local Extra.
After 18 years in business, Jay invested in a top-to-bottom refit that expanded the shop floor by more than 38%.
The new 1700 sq. ft. store boasts a new shopfront, a fully licensed area with chilled displays and the latest refrigeration and self-service tills.
Jay has forecasted a further sales uplift of up to 75% in the coming months.
The transformation is already making a big impact on customers and sales, he reported. “The appealing new shop front and signage make a massive difference, and the feedback from everyone has been overwhelming, especially compared with what it had looked like originally,” he said.
“Expanding our range and supporting the Go Local promotions will allow us to better compete with larger stores, and the addition of the off-licence will help boost profits.”
He claimed the store is now the busiest Post Office in the area, with over 1,500 customers using it weekly.
“We’re proud to be the busiest local Post Office service in the area, and our vastly improved store layout and more space is encouraging shoppers to browse and spend more with us, even when they’re just coming to use the Post Office,” said Jay.
The launch event drew strong support from the local community, with Callum Anderson MP cutting the ribbon to officially open the store. Supplier partners including SHS and Red Bull lent their backing.
The new store marks the first Go Local Extra in Milton Keynes, as Parfetts continues its southern expansion push.
“The support from Parfetts has been brilliant, from merchandising to launch planning and ongoing advice, but importantly, the team has let me run the store in my own way,” added Jay.
Guy Swindell, joint managing director of Parfetts, said: “Jay and his family have done a fantastic job creating a modern, welcoming store that meets the needs of today’s shoppers.
“Their investment shows the strength of the Go Local offer and how it helps retailers grow sales while staying rooted in their communities. Milton Keynes is an exciting market for us, and this opening highlights how our symbol group can thrive across the south of England.”
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