Bacardi Brown-Forman Brands has launched new Jack Daniel's & Cola fridge trays. Available to independent retailers via wholesalers, they are dual facing and hold up to six cans at any one time. The company says its Jack Daniel's & Cola pre-mix cans are now the second largest player in the pre-mix category by volume and value, and recommends retailers should look to dual-site such products on alcohol displays and in fridges, where possible, in the run up to Christmas.

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