Budweiser has announced the launch of its limited-edition FIFA World Cup packaging.
The limited-edition packs, which will be available across all Budweiser bottles and cans, will feature the World Cup trophy and a scan-to-win mechanic where shoppers can win FIFA World Cup tickets as well as Budweiser merchandise. Budweiser will also be providing customers with an array of POS and displays that hero the player’s tunnel, bringing consumers on the journey that a player feels before stepping out on the pitch.
“Despite there still being two months to go until this first match of the FIFA World Cuptournament, excitement is already high, especially following the success of the Lionesses in the summer, so retailers need to start looking at their in-store promotions now,” said Mark Wingfield-Digby, off-trade sales director at Budweiser Brewing Group. “At Budweiser, we’re big believers in the power of football to bring people together which is why we’re excited to launch our new limited-edition packs which will help shoppers get behind the team throughout the tournament. We’re proud to be the first-ever brand that’s the official sponsor of both the FIFA World Cup 2022 and the England Men’s Football team and will be activating our biggest ever campaign and working closely with customers to boost sales.”
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