Gordons Pink Gin and Lemonade

Gordon’s has added a new ready-to-drink (RTD) to its portfolio - Gordon’s Premium Pink Gin and Lemonade (5% ABV).

Available in a 250ml format, the new SKU will be rolled out across wider retailers and wholesale from early next year.

Jessica Lace, head of Gordon’s at Diageo GB said: “Following the success of Gordon’s Premium Pink and knowing the huge opportunity within the RTD category, we were keen to replicate the popular Gordon’s Premium Pink & lemonade in an accessible format for more consumers to enjoy.

”The launch of Gordon’s Premium Pink Gin and Lemonade ready-to-drink RTD does exactly that and places the brand at the forefront of emerging trends. We’re excited to be offering the high-quality, vibrant liquid in a convenient format that shoppers can enjoy and that retailers can capitalise on.”