Premium gin brand, Whitley Neill, is expanding into the low and no category with the launch of four new 0.0 variants.
The alcohol-free versions of Whitley Neill’s core range are Rhubarb & Ginger, Raspberry, Blood Orange, as well as a Spiced Dry, have been made with real Whitley Neill gin, and de-alcoholised using the only spinning cone vacuum column still in the UK. All four variants are available for all channels to order now and have an RRP of £22.
Rachel Adams, marketing director of Halewood Artisanal Spirits, said: “Over the last couple of years we’ve seen more and more consumers seeking to moderate their overall alcohol consumption. We know these consumers are looking for well-known, well trusted brands. Therefore, as the UK’s no. 1 premium gin brand, and the UK’s most loved gin brand, Whitley Neill is in prime place to fulfil this demand by offering a great tasting alcohol free alternative to some of our most popular variants.”
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