Latest Alcohol News – Page 25
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Promotional FeatureWhy the importance of cider innovation is overstated
With cider a popular category in the convenience channel, Westons Cider’s off-trade category manager, Emily Jenkins gives her view on how retailers can optimise sales – and why this means not getting distracted by innovation.
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Product NewsFUNKIN COCKTAILS adds alcohol-free Passion Fruit Martini
FUNKIN COCKTAILS is to launch an alcohol-free version of its Passion Fruit Martini
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Product NewsTreasury Wine Estates unveils new campaign for Squealing Pig brand
Treasury Wine Estates’ Squealing Pig brand has announced its first ever out-of-home campaign with a nod to a Summer of Love
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Product NewsKBE Drinks launches new premium spirits range
The range includes Makai spiced rum, Blackland whiskey and 5 Walla Chai Liqueur
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Product News6 O’clock Gin launched into Co-op stores
6 O’clock Gin will initially launch in more than 320 Co-op stores across the Midcounties and Central England with all five of the RTD mixes
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Product NewsLatest phase of Madrí Excepcional campaign unveiled
Molson Coors’ Madrí Excepcional has launched the next stage of its multi-million-pound summer marketing campaign – ‘El alma de Madrid’ or ‘The Soul of Madrid’ – with on-pack QR codes giving consumers access to its first-ever ‘Conectada’ platform
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Product NewsThatchers Blood Orange Cider available in 10-pack
The launch marks the first time Thatchers has packaged its cider in a 10x330ml can pack
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Product NewsBlue Hooch launched ahead of summer
Hooch has expanded its range in time for summer with the launch of Blue Hooch
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Product NewsEisberg Alcohol-Free Wine cuts residual sugar
Eisberg Alcohol-Free Wine is to cut residual sugar by 26% per bottle
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Product NewsLow calorie option VK & Soda launched into off trade
VK & SODA comes in two flavours – VK & SODA Berries, and VK & SODA Lime
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Product NewsRekorderlig unveils new summer campaign
‘Be A Little Fruktig’ will run throughout the summer across video on demand, out of home, social media and YouTube
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Product NewsWKD celebrates Love Island partnership with new variant and promotion
WKD has revealed this year’s line-up of special-edition pack formats to promote its association with the ITV2 and ITVX series Love Island
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Product NewsAston Manor Cider’s Straight Outta Crumpton campaign returns
Aston Manor Cider has announced the return of its Straight Outta Crumpton advertising campaign
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Product NewsBrewdog aims to help c-stores grow craft sales with webpage
BrewDog has launched a webpage built specifically with convenience retailers in mind, to help them maximise the profitable Craft Beer category
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Product NewsKingsland Drinks Group expands Mix Up RTD range
Coffee Rum & Cola, Pink Gin & Diet Lemonade and Apple Rum, Lime & Ginger Ale are the new Mix Up flavours
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Product NewsBuzzBallz Cocktails targets convenience with new campaign
BuzzBallz Cocktails has launched a new campaign targeting the UK’s independent, community and convenience retail sector
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Product NewsAlcohol-free Eisberg Selection wine range unveiled
Schloss Wachenheim AG is launching a new range of premium alcohol-free wines
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Product NewsVK kicks off Schuh on-pack promotion
The VK promotion offers ten chances to win a year’s supply of shoes from schuh
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Product NewsFrosty Jacks debuts ‘Z-list celebrity’ campaign
The campaign will run on digital channels as well as social media platforms
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Product NewsMalibu Strawberry unveiled by Pernod Ricard
Malibu Strawberry in a 70cl format and Malibu Strawberry Daiquiri 250ml RTD are the latest additions to the range