Brooklyn Brewery x Spike DDB 2

Brooklyn Brewery is to team with Spike Lee’s creative agency, Spike DDB, to create a new campaign that champions the heart and soul of Brooklyn.

Featuring a cameo from Spike Lee himself, the short film is set around a bustling Brooklyn block and bodega, alongside symbols of New York culture and community. It showcases the character of Brooklyn, inviting viewers to discover a taste of the iconic borough’s creativity, diversity, and character through Brooklyn Brewery’s innovative portfolio of flavourful beers.

Premiering today in the UK, and then rolling out across Europe, the new brand film will be supported by a multi-million-dollar campaign, amplifying it to global audiences across TV, digital, OOH, and social media.

Brooklyn Brewery’s global marketing manager Irina Darling Fonjga said: “Together with Spike DDB, we are excited to share stories from Brooklyn with the world in an authentic way that is as bold, creative, and diverse as our brand, and the borough we come from.

“Our ambition is to deliver a taste of Brooklyn across the globe, and this campaign does that perfectly. Spike DDB and King She have authentically captured the character of Brooklyn, showcasing our flavourful selection of Brooklyn Brewery beers, which will drive awareness and trial among consumers and key customers.”

Talking about the brand film, Spike Lee says: ““A trailblazer of innovation and creativity in the heart of Brooklyn, the synergy we have with Brooklyn Brewery is obvious and strong. From brewing beer to directing films, Brooklyn is the creative foundation that inspires our work, and partnering allows us the opportunity to tell the stories of the neighbourhood and bring the Brooklyn State of Mind to the world.”