All Barr Soft Drinks articles
-
Product NewsRubicon unveils new summer brand campaign
Rubicon has launched a major new campaign to help make it ‘the brand of summer’
-
Product NewsIrn-Bru to kick off football giveaway promotion
Irn-Bru is to launch football-themed promotional packs giving shoppers the chance to win branded supporters’ toolkits throughout the summer tournament
-
Product NewsRubicon RAW celebrates continued partnership with Boardmasters festival
Rubicon RAW is celebrating its third year as the exclusive energy partner of Boardmasters, with the launch of a new on-pack promotion and biggest-ever support plan
-
Product NewsRubicon Spring extends fruity flavour range
The new variant will be available from 1 April 2024
-
Product NewsTwo new flavours added to Irn-Bru XTRA range
Irn-Bru XTRA Raspberry Ripple and Wild Berry Slush will both be available from 18 March
-
Product NewsRubicon Raw launches winter on-pack promotion
Rubicon Raw has announced an on-pack promotion offering the chance to win ‘The Ultimate Snowsport Experience’
-
Product NewsBarr brings Pwr-Bru big can energy drink to Scotland
The launch will be supported by a £3m investment
-
Features and analysisUnite warns of Irn-Bru supply shortages as strike dates confirmed
HGV1 drivers at A. G. Barr are taking industrial action over pay
-
Products In DepthSeven things you need to know about Sports & Energy Drinks
From all-natural drinks to performance boosters, energy drinks are packing a punch
-
Products In DepthEight things you need to know about water, juice and milk drinks
Find out which soft drinks segments are awash with opportunity this summer
-
Product NewsBarr Soft Drinks invests £4m in Rubicon
Barr Soft Drinks has announced a £4m investment in Rubicon, including a new campaign
-
Product NewsBarr releases Irn-Bru Xtra Tropical and Ice Cream flavour drinks
The firm claims flavour innovation brought around £10m to the total category during the summer months
-
Product NewsBarr unveils convenience exclusive PMP Rubicon Rose Lemonade
The sparkling drink is made with real fruit juice
-
Product NewsBoost Drinks acquired by AG Barr
AG Barr has acquired the energy drinks supplier in a deal that could be worth up to £32m
-
Product NewsBarr Family Range soft drinks get a new look
The packaging on the Barr Family Range will roll out from next month
-
Product NewsRubicon Raw named official energy drink of GB Snowport
Rubicon RAW will be sponsoring British world class skiers and snowboarders
-
Products In Depth10 things you need to know about Sports & Energy Drinks
How hot is the sports and energy drinks sector right now and how is it changing?
-
Product NewsRubicon Raw sponsors Boardmasters as part of £2m campaign
The energy drink has sold over 11 million cans since launch
-
Product NewsBarr unveils new Rubicon campaign
The ‘Made of Different Stuff’ campaign features broadcast on demand, out of home, social and digital advertising, sampling and shopper marketing activity
-
