Irn-Bru has unveiled a limited edition spiced cinnamon and ginger flavour in a bid to help retailers maximise soft drinks sales this winter period.
Winter Bru is rolling out on shelves from 1 November for eight weeks.
It is available in a 330ml single can (RRP: £1.09) and 8x330ml multipack formats (RRP: £4.50). It is also available in a 79p PMP can.
A suite of PoS would be available for retailers and wholesalers to create festive theatre in-store throughout the winter months, said the AG Barr-owned brand.
The NPD would be backed by PR and influencer activations to get “shoppers excited”, it added.
In May, Irn-Bru added two mystery limited edition flavours - Nessie Nectar and Unicorn Tears - to its XTRA range for an eight week stint.
The brand’s limited edition flavours have been “hugely popular and a big incremental sales driver”, according to Kenny Nicholson, Irn-Bru brand director.
”Retailers have sold more than nine million cans of Irn-Bru XTRA limited editions in the last two years, with almost half attributed to new category shoppers,” said Nicholson.
“Sales of ginger flavoured drinks are also increasing by 27%, so we know that this is the perfect time for Winter BRU. A spicy hit in every sip, we’ve combined our iconic Irn-Bru taste with a truly delicious festive flavour that we know will have shoppers running back for more before it’s gone.”
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