New EU tobacco regulations will benefit e-cig market, says blu

  • Print
  • Share
  • Comments (2)
  • Save

With the first milestone of the European Union’s Tobacco Product Directive just a few months away, e-cigarette brand blu believes it will benefit retailers and the fast-growing UK e-cigarette category.

The regulation affects the marketing, production and sale of e-cigarettes and will impact the UK retail landscape within which they are sold. But blu believes the legislation will raise product quality and lead to increased consumer confidence.

Blu SVP communications and public affairs Marc Michelsen said: “Traditional Tobacco is already a highly regulated industry, so many retailers may have heard the news of legislation reaching the e-cigarette category with dismay. However, at blu we welcome most of the changes - and we think retailers should too. We believe the legislation will improve the quality of products available in the market, leading to increased consumer trust and confidence in buying e-cigs.

“E-cigarettes offer retailers excellent profit margins so our message is simple… know how to recognize EUTPD compliant products, get your range right, understand the category so you can talk to your customers about it, and make the most of the sales opportunity on offer.”

The legislation comes in three stages with the first two stages putting the onus on the suppliers to comply. Retailers themselves only have to be compliant in what they sell by May 2017. Here are the key dates and what happens at each stage:

  • 20 May 2016 – The introduction of advertising and promotion restrictions
  • 20 Nov 2016 – The production of all non-compliant stock must cease (effecting size, ingredients, consistency of dose and packaging with health warnings)
  • 20 May 2017 – The sale of non-compliant stock is no longer allowed

Blu also highlighted that, despite the new legislation coming into play, retailers will still be able to:

  • Continue to sell e-cigarettes and accessories
  • Actively display e-cigarettes and accessories – and these don’t need to be behind the counter
  • Promote e-cigarettes and accessories
  • Advertise in consumer and retail brochures
  • Put up posters in and around their stores
  • Have display units for products
  • Advertise and sell on retailer websites

Readers' comments (2)

  • It comes as no surprise that Blu would come out with that . They are owned by one of the biggest tobacco companies in the world . The TPD plays right into their hands and bank accounts .

    Unsuitable or offensive? Report this comment

  • What Daragh said ^. The rubbish 'Cigi-likes' sold in convenience stores are almost useless as stop smoking aids, you need more powerful devices to succeed, and it is these that will be hit badly by TPD. This is not about helping you quit, this is about more profit for big business.

    Unsuitable or offensive? Report this comment

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory

Related images

  • e-cigs
  • Print
  • Share
  • Comments (2)
  • Save
Sign in

Newsletter Sign-up

I wish to receive the following newsletters:

This Weather Widget is provided by the Met Office

FOLLOW US