A new survey from card company American Express points towards support for smaller, local independent businesses.
Of the 2,000 people surveyed, almost two-thirds (63%) of consumers believe it is important to support these businesses all year round, and not just during seasonal peaks like Small Business Saturday, which saw a collective £634m spent in-store and online last year.
Consumers highlighted various reasons why they would continue shopping small, including how these businesses boost the appeal of their local high street (53%), the personalised experience they enjoy when shopping (50%) and a desire to support their local community (43%).
Dan Edelman, UK general manager, merchant services at American Express, said: “The one guarantee with retail is that it never stands still, and it’s the retailers who best meet ever-evolving customer expectations that will succeed. Our research identifies some distinct priorities that are likely to influence consumer spending behaviour in the months ahead.
“For small businesses, it’s hugely positive to see continued recognition of, and affinity for, shopping small highlighted by the research. Small businesses pride themselves on the unique experiences and service they offer - something that clearly appeals to consumers.”
The new Amex Spending Spotlight research asked UK shoppers about their current spending habits and preferences as well as their intentions for the year ahead and does not reflect American Express customer spending data or trends.
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