Morrisons and Amazon have announced plans to expand their same-day online grocery delivery service.



The ‘Morrisons at Amazon’ service, which is currently available to shoppers in Leeds, Manchester, Birmingham and some parts of London, will be rolled out to Glasgow, Newcastle, Liverpool, Sheffield and Portsmouth later this year.

The same-day delivery service, which was established in 2016, allows customers to order a full Morrisons shop online, which is picked at a local Morrisons store and delivered by Amazon, with the option for delivery within one hour of the order being placed available for some customers across these cities.

Morrisons chief executive David Potts said: “Morrisons conveniently located local supermarkets and Amazon’s very popular website and customer offer are an ideal combination, offering ultra-fast same day grocery home delivery for customers in and around cities across Britain.

“Amazon has been a valued partner of Morrisons for over three years, and we are pleased to be expanding our relationship together. Continuing to partner with the best digital operators such as Amazon is a significant, capital light growth opportunity for Morrisons.”

The expansion will see Morrisons become a retailer on Amazon’s Prime Now website and app and selling directly to customers.

Amazon UK country manager, Doug Gurr, said: “We have greatly valued our relationship with Morrisons since the launch of the Morrisons store on Prime Now in the UK in 2016 and expanding this relationship enables us to offer Morrisons high quality grocery selection to even more Prime members.

“We are committed to growing our grocery business so that we can continue to deliver what we know our customers will always care about – low prices, vast selection, and fast delivery – and our relationship with Morrisons is an important part of that long-term growth. With the Morrisons store on Prime Now, many Prime members can do their full weekly grocery shop online through Prime Now with ultra-fast same day delivery.”

Waitrose announced earlier this week that it was expanding its Waitrose Rapid Delivery trial outside of London.