BAT’s Nicoventures division has refreshed its Vype electronic cigarette (e-cig) brand with the launch of Vype eStick.
The rechargeable e-cig with constant in-pack charging, is available in either black or white with an rrp of £19.99.
Packs of four Vype eStick tips (refill cartridges) will also be available in three flavours including blended tobacco, dark cherry and crisp mint, each with an rrp of £7.99.
Nicoventures head of UK and Ireland Nigel Hardy said: “The introduction of Vype eStick is the beginning of our response to an increasingly knowledgeable and discerning consumer base. Consumers expect consistent performance, and this is what we’re offering.”
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