JTI’s Camel Blue cigarette brand is getting a new look on its Kingsize 10 and 20 pack formats.

Available from 1 October, the contemporary new-look will help reinforce Camel’s position in the premium cigarette category. 

JTI head of communications Jeremy Blackburn said: “Camel is a long-standing success story within the premium cigarette category.

“Holding a 17.1% share of the ready made cigarette tobacco market, the premium segment remains significant for retailers and this house modernisation across both the 10s and 20s pack sizes will further strengthen retailer opportunity for good margins.”

For more information on the Camel house modernisation, retailers should speak to their local JTI representative or call the JTI Customer Careline on 0800 163 503 to arrange a visit.

Retailers can also visit www.jtiadvance.co.uk for further information, support and guidance on tobacco retailing.