JTI is launching limited edition packs of its premium priced Camel cigarette brand this summer.

The lively-looking packs will be available on Kingsize 20s throughout June and July while stocks last.

JTI head of communications Jeremy Blackburn said: “The Premium segment remains an important sector of the tobacco category, holding a 17.6% share of the ready made cigarette tobacco market.

“The limited edition packs are designed to celebrate Camel’s on-going creativity, vibrancy and innovation,” he added.

 Launched in 1913, Camel is a smooth-tasting American blend cigarette sold in 110 countries worldwide.

 For more information retailers can speak to their local JTI representative or call the JTI Customer Careline on 0800 163 503 to arrange a visit.