A Go Local Extra store in Cheadle has reported a significant uplift in vape sales after introducing a full dedicated range supported by a professional in-store display, which has strengthened its position as a destination for vapes.
Since installing a digital bay with a media screen in November, sales across the category have risen by 40%, it said, supported by strong in-store promotional offers.
The move followed changes in legislation after the ban on disposable vapes last June, which led experienced retailer Andy Campbell to review how the category was presented and managed.
Previously displayed alongside the spirits range, his vapes are now showcased in a purpose-built unit that presents the full range while supporting regulatory compliance and customer confidence.
Andy has run the store for 32 years and traded under the Go Local Extra fascia for seven. He said: “We have a full range on display now. Following the regulatory changes, I wanted to ensure we had the confidence to stock vape products we knew would prove popular and sell well. Working with Parfetts has helped overcome this, and by committing to a full range in-store and offering great value for money across the whole range, it’s really boosted sales.
“We aimed to make this a professional and well-presented destination for vape customers, and feedback has been extremely positive. More are requesting specific flavours, which, if not in stock, I can check availability of via the Parfetts app and place an order.”
The success at Go Local Extra Cheadle reflects a wider focus from Parfetts on strengthening its vape proposition, “supporting retailers with range clarity, compliance and presentation at a time when confidence in the category is critical,” it said.
John O’Neill, retail sales controller at Parfetts, added: “The vape category is evolving quickly, and as an employee-owned business, we’re able to invest time and resource to ensure we’re offering retailers a clear, responsible and fully compliant solution.
“We’ve raised our game in vapes by working closely with suppliers and retailers to understand what sells, how ranges should be presented and how to navigate regulatory change. Stores like Andy’s show what can be achieved when retailers commit to the category with the right support.”
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