Pringles and Burger King have come together to create a new limited-edition range.
Pringles x Burger King Bacon Double Cheese XL Flavour and Pringles x Burger King Chicken Royale Flavour will be available from April until the end of September and are both non-HFSS.
The range launches with a £2 PMP available through Booker and Bestway as well as One Stop, Spar and Co-op Wholesale. Non-PMP formats will also be available, rolling out across all major supermarkets including Asda, Sainsbury’s, Morrisons, Co-op, Iceland and Tesco.
To celebrate the launch of the collaboration, shoppers can redeem an exclusive buy-one-get-one-free offer in restaurants. Customers who buy a Chicken Royale or Bacon Double Cheese XL at participating Burger King UK restaurants, will get another one for free to share with a friend using a unique voucher code found on the tubes.
Assistant brand activation manager at Pringles, Evie Pickering, explained how retailers can benefit from the collaboration. “For retailers, it’s a partnership with real pulling power. Burger King brings instant recognition and a broad, loyal fanbase which creates immediate cut through at shelf. And when you layer in engaging in store support and a compelling on-pack promotion, it gives shoppers yet another reason to add to basket. With straight packs and £2.00 PMPs across channels, we’ve made it easy to stock and sell. We’re confident this collaboration available right through the summer will help our retail customers win big and score more sales than ever before.”
Head of brand and communications at Burger King UK Suzi Hoy, added: “We’ve really enjoyed partnering with Pringles to bring the flavour profile of our most-loved burgers straight to supermarket shelves and can’t wait to see the nations’ reaction. The collaboration offers fans an exciting new way to experience Burger King, with each crisp crafted to deliver a flavour journey that is unmistakably similar to the iconic Bacon Double Cheese XL and Chicken Royale.”
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