Co‑op Wholesale has confirmed a new partnership with Holliss Filling Stations, a long-established, family-owned forecourt and convenience operator serving communities across South Devon.
The Townstal Road store. located in Dartmouth, officially relaunched under the new Holliss brand on 26 June, supported by the Co-op Proud to Stock proposition. The remaining two stores - Totnes Cross Filling Station, Halwell and California Cross Service Station, Modbury will follow shortly thereafter, Co-op Wholesale said.
Holliss Filling Stations, a business originally founded more than 50 years ago, operates multiple forecourts with convenience stores. Julian Holliss said: “Our family decision to join Co‑op Wholesale reflects the strength of its modernised, transparent and commercially-focused wholesale model, backed by a simplified partnership approach designed around retailer growth.”
While all three sites are currently stocking Co-op Wholesale and own brand products, the Townstal Road store has undergone a complete redevelopment, significantly increasing the chilled food offering, providing shoppers with strong food for now and for later options. In addition, the store has introduced an in-store bakery, increased the off-licence offering and added two new self-serve tills.
As part of the opening day celebrations Co-op Wholesale’s charity partner, Making a Difference Locally (MADL), donated £500 to Dartmouth Community Chest, which supports the most vulnerable individuals and families with services such as a food pantry, community café and support groups.
Aside from the transformation of the store itself, the forecourt has moved from BP to Esso and has a full rebrand with Co-op Proud to Stock clearly displayed so shoppers know they can find own brand products on site.
Julian concluded: “As a family business rooted in our local communities for more than half a century, choosing the right long-term partner really matters. The Co‑op Wholesale model gives us clarity, consistency and strong commercial foundations. It gives us confidence as we prepare to relaunch our stores this summer.”
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