Following on from its popular Easter competition, One Stop’s summer campaign is now live, with a bold creative and a strong focus on sports ahead of this year’s summer of sport, alongside new deals and an expansion of the group’s meal deal offering.
Customers will have the chance to win prizes from a prize pool worth over £8,000 in the new regular competition. Alongside that, One Stop has invested in competitive deals, allowing customers to save further this summer, it said.
To keep customer engagement high, there will be a new sports-related game hosted on the retailer’s website every three weeks, with the last game finishing on 21 July.
The family-friendly prizes include a London break with a tour of Wembley Stadium, a garden cinema bundle and an annual attraction family pass, all ideal for the convenience retailer’s customer base. On top of the above, One Stop are also giving one customer the chance to secure a trip to New York.
With a dedicated landing page on its website, customers can now also find weekly deals, seasonal recipes and instructions on how to get involved with the game that’s live at that time.
Nigel Prendergast, head of customer and business support, said: “We understand customers are looking for great value deals alongside experiences that feel rewarding and relevant, particularly this summer with one of sports biggest events due to start in June.
“By pairing strong weekly promotions with interactive digital games and standout prizes, we’re not only driving engagement and footfall but also creating memorable moments that build loyalty over time.”
Customers who have won one of the online summer games will automatically be entered into the final prize draw, for the headline prize of three-nights in New York City.
One Stop’s summer campaign will be supported with upweighted social and digital activity, on platforms such as Facebook, Instagram, TikTok and Nextdoor, where the convenience retailer has a following of more than 90,000.
One Stop has also expanded its meal deal proposition for the summer, adding a range of ice lollies and ice creams, giving customers the option of a refreshing, cool treat as part of their deal.
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