Two men in Costcutter convenience store holding bottles of Boost drink

Source: Boost

Boost marketing director Adrian Hipkiss & Chris Jones, Store Manager at Costcutters in Dunnington

As part of the functional drinks brand’s new Choose Now, Change Lives initiative, it is looking to give community groups a ‘Boost’ with a £20,000 fund.

Groups can nominate themselves, but the functional drinks brand is asking convenience retailers to “facilitate change in their local area” by putting forward local sports clubs, community action groups, youth work, music groups and food banks in need of funding. 

Choose Now Change Lives will be supporting local organisations and groups that benefit their community and have a positive impact on people’s lives, something Boost claims to champion by working with local independent retailers.

Having sold exclusively through the independent retail sector for over 20 years, the initiative demonstrates the businesses’ ongoing commitment to supporting local independent businesses and forms part of the brand’s wider 20th anniversary celebrations.

Applicants can bid for anything between between £1,000 and £10,000 and have three opportunities throughout the year to apply:

  • 1st Round – 1st March – 23rd May

  • 2nd Round – 24th May – 15th Aug

  • 3rd Round – 16th Aug – 7th Oct

In each round, three groups will be shortlisted, with the overall winner put out to a public vote. Boost will supply the groups with marketing materials to promote their cause in the local area and drum up votes.

Commenting on the initiative, Simon Gray at Boost said: “We are incredibly excited to be launching our Choose Now, Change Lives initiative, offering important grants to communities who need it most.

“We’ve worked exclusively with independent retailers for two decades, so we know just how important local shops are to the communities they are in and are firm believers in supporting activity at a local level. Community groups are the life and soul of the areas we all live in - something that’s more important now than ever and will continue to be in the future.” 

Boost has teamed up with Groundwork, a specialist charity working locally and nationally to transform lives in the UK’s most disadvantaged communities to promote and implement the grants across the country.

To nominate a space or project that needs some help, please fill out a nomination form on a hub on the website