Pladis has announced it’s to launch two new chocolate treats nestled among its Christmas range this year - McVitie’s Jaffa Elf Milk Chocolate Treat and McVitie’s Penguin Milk Chocolate Treat.
Leading this year’s sweet seasonal range, the pair mark McVitie’s debut into the seasonal chocolate confectionery aisle.
Jaffa Elf has a tangy orangey centre, biscuit pieces and a mischievous elf shape, offering a playful seasonal twist on the much-loved Jaffa Cakes brand, while the Penguin combines rich milk chocolate, chocolatey cream filling and crunchy Penguin biscuit pieces to deliver a crunchy texture.
McVitie’s Jaffa Elf Milk Chocolate Treat and McVitie’s Penguin Milk Chocolate Treat (both 29g, RRP) are rolling out across grocery, wholesale and convenience from September. The rest of the festive ranges are also available from September.
Emma Johnson, seasonal brand manager for UK&I at Pladis, said: “Jaffa Elf and Penguin Milk Chocolate Treats offer shoppers a playful alternative to the category’s traditional Santas and reindeers, bringing fresh personalities to the seasonal confectionery aisle.
“Jaffa Elf captures the playful, tongue-in-cheek spirit that’s always been at the heart of the Jaffa brand, while Penguin’s instantly recognisable character and festive appeal make the duo perfectly placed to bring something genuinely fresh and exciting to Christmas confectionery.”
More sophisticated
Also with Jaffa treats, shoppers can enjoy a more sophisticated take on the season this year, with Jaffa Cakes Spiced Orange Flavour (RRP £1.50). This seasonal innovation reimagines the brand’s iconic orange flavour, combining the much-loved layers of light sponge, tangy orange filling and dark crackly chocolate with warming festive spices.
The iconic Jaffa Tree (RRP £3) is also back. It contains a unique selection of three Jaffa Cake Snack Packs and three Jonuts within a Christmas tree-shaped carton, to fit snugly under the Christmas tree.
Also back for 2026 is the popular Jaffa Pole (RRP £4), a Christmas staple and firm novelty favourite. Each pole contains 40 cakes, making it the perfect stocking filler. Each pole also contains a special Santa Stop Here sign.
Over in the biscuits aisle, and returning for the third consecutive year, McVitie’s Gingerbread Flavour Milk Chocolate Digestives (RRP £2.25) are back. The much-loved edition combines McVitie’s iconic Digestive biscuits with smooth milk chocolate and warming gingerbread flavour.
Family sharing
Meanwhile, Christmas isn’t Christmas without McVitie’s biscuits selections, now a family staple in homes across the nation during the festive season.
Happy Faces returns to the much-loved favourite, McVitie’s Family Circle (400g, RRP £3). As a seasonal staple for generations, Family Circle continues to bring together a delicious mix of family favourites, including Chocolate Digestives, Chocolate Chip Cookies, Jam Creams, Bourbons and Custard Creams.
This year, McVitie’s Victoria Classic Biscuits Selection (245g, RRP £4/490g, RRP £5) is bigger, better and more indulgent than ever. The assortment now features nine varieties, bringing even more favourites together in one premium collection.
Finally, whether to say thank you to a host or to gift someone special, McVitie’s Victoria Chocolate Creations Biscuits Selection (307g, RRP £6) is a gift made to be shared and enjoyed. Beautifully packaged and finished with a gift tag, the assortment combines a selection of milk, white and dark chocolate-coated biscuits.
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